The solution has to be flexible to accommodate small and large markets across the globe.
- Client workshops
- Define features and requirements
- Flows and IA
- Wireframes and module library
- User testing
This project was heavy on feature mapping, tons of collaborative sketching, wireframing, and client workshops.
I helped push the project forward by sketching & wireframing with internal team and numerous client workshops.
User Experience Designer, Code And Theory
By understanding the user and what she expects to find when she is navigating the world of digital makeup & beauty, user needs were established and aligned on with client involvement.
(Note: Excerpt from deck, lead by Strategy)
Nine global markets were interviewed to understand differences and core needs of the makeup & beauty market from Canada to China
By understanding the different user intents, features were discussed and exemplified in order to give the user a meaningful experience.
(Note: Excerpt from deck, in collaboration with Strategy.)
Explaining the modular design system to show how a site easily can scale when cards and modules, or "legos" (an analogy the client and stakeholders liked and started to use), sits at the core of the responsive site experience.
High level site map helped map out the different page types.
Experience goals, content pillars, and user intents helped us stay on track when defining the different feature criteria’s.
(Note: Excerpt from deck, in collaboration with Strategy.)
Page objectives for each page type were developed, and page requirements used the defined features to fulfil page objectives as we mapped out the page requirements.
Quick-sketching was a big part of this project, at several times I made sure to involve visual design and development folks and talk them through how features and page requirements could come to life on desktop and mobile.
We used this work to create wireframes that we would walk the client through in workshops and presentations.
(Note: Tight-knit collaboration with Creative, Development, & Strategy.)
When the visual design for key pages was set we ran user testing to see if there were any usability issues, and if navigation and nomenclature was intuitive. Test participants were globally sourced since we wanted to make sure we designed for more than the American user.
The result and launch was well received globally across markets from Canada to China, England to India whom embraced the new modular design system and made it there own.
This project helped me grow in many ways, taking ownership of UX activities and more so presenting the UX thinking internally and externally.