One go-to-place for design review, client approval, and asset hand-off. One of my responsibilities on this project was to support the Associate ESD Dir. creating a new delivery platform that housed everything related to the project with low effort.

So we created a destination where everything from workshop take-aways, IA, CX maps, initial wireframes, visual exploration, and final annotated visual design were published within a simple site structure.

This became the single source of truth, no more links in emails, messy dropbox folders, “v4-final-final-final.fileformat”. Etc.

It became a process and platform other projects at the agency adapted while allowing every project to make changes based on the specific project needs. In many ways I regard this as one of the big wins for this project.

As the experience vision had been established with the client before my onboarding, I had the liberty to focus deeply on the interaction design of my primary focus areas.

This allowed me to collaborate closely with the visual designer and move fluidly from known requirements, design exploration, and prototyping when needed.

Different methods were applied to the different focus areas, eg. client workshop with analytics and wireframes for navigation, and prototyping with visual design assets for the buy button's "sticky behavior" on mobile.

Since the E-commerce system was Salesforce Commerce Cloud documentation were already existing, so a part of the work was identifying what out-of-the-box features to use and where to customize.

Work was carried out as a tight-knit team collaborating across strategy, copy, visual design, and experience design disciplines with client involvement twice a week.

The experience design role facilitated the conversations together with the team leading to client consensus.

Documenting consensus for client, dev. team, and QA.